Did you know that many consumers today are conscientious buyers? Statistics show that 41% of consumers in the last year have purchased a product specifically because it supported a cause. And, 61% will try a new brand or product they don’t know if it supports a cause.

If your company doesn’t have a cause connected to it, or your customers don’t know about it, you are missing out on consumers that are looking for a company that gives back.

How to choose a worthy cause

When it comes to causes, our greatest advice is: Choose a Cause that means something to You! Don’t try to pick a cause that you think might attract attention, or a cause because you think it is the most popular. Be Real! Everyone has been affected by something, or their lives have been touched by something or someone. Let me give you an example.

A few years ago we met a woman from an organization who helps supply pigs to families in Nicaragua. Baby pigs. They worked year round to help these families. The people are given pigs, because pigs grow. Some of the families started breeding the pigs to support their families – while others fattened them up for food.

The organization wasn’t anything that we had ever heard about before, but her story was so touching that we decided to look into this program and then donate to their cause.

Recently, a little closer to home, were the tornadoes that did so much damage here in Oklahoma, and in several of the other southern states. Devastating! Or two summers ago when the fires destroyed so many homes in Mid-West City and up-and-down I-35. It was easy to find a cause then and help many of the families rebuild after such lose.

But one thing I have noticed here in Oklahoma when it comes to disaster – Oklahomans have big hearts! They gather together like family when it comes to taking care of their own. And they band together in the face of great adversity and open their doors to others – like after hurricane Katrina.

As a business, remember – You grow when you help others grow!