You look at the page and rub your eyes in disbelief. Did he really write: “‘DON’T’ Follow Me on Facebook?” You’re thinking to yourself that it must be a missprint. No, you are not seeing things and no, it is not a missprint.
“If you have arrived on my business website (in this case: CreationIS), this is where I want you to be. You have found my business. You have reached the front door of my office, opened the door, walked in and now are free to browse the merchandise without interference from a sales person; and (when you are ready), you can call our office number to ask more questions about our services. I don’t want you to leave and go down the street to the local social internet coffee klatch (Facebook) and look for updates about my business.” says Mathew Zupan, owner of CreationIS; a web design and internet marketing company since 1998.
Some days there just doesn’t seem to be enough coffee in the world. --M.L. Zupan
If you want to know what is going on and you want to get the latest and best information about my business – come to my business. I’m a business owner just like you. I don’t have all day to hang out at the local coffee shop next door, or the local social club function, or even the monthly business networking meet-n-greet. Don't get me wrong, I like to do these things too; but they are not my business, my business is my business.
That doesn’t mean you won’t meet me on Facebook once in a while. But it is not the primary place to find out about my business. And it is not the primary place for a customer to find out about your business.
If you have arrived on my business website, this is where I want you to be.
If you are a business owner and you have a ‘business website’ telling people to ‘follow you on Facebook’ is like telling them to leave your store; where you have the latest and greatest brochures, a sales representative or a customer service person waiting to answer questions, take their order and close the sale; and go down the street to the local coffee shop to buy a newspaper where you recently placed an ad to attract more customers.
FACEBOOK is Not Your Business!
Your business is your business!
Stop sending people away once they walk through the door. Tell them to sign up for your business newsletter or blog or whatever information you can get them to sign up for to follow you while they are on your website but don’t send them away from your website. Your website is the second to last stop on their search for you. Your website is the front door to your business, or possibly the showroom in some cases. However, it still is not their destination. Their destination is to call you, or contact you, or get directions and come down to your physical store, or make a purchase online. Whatever your actual business is.
If you have to have a FACEBOOK page then use it in the manner it was designed:
Send people FROM Facebook!
Facebook was designed as a personal portal to get in touch with or keep in touch with people from your past, or to personally touch base with people you don’t normally keep in contact with. And, you can meet new people there. It was never, and is still not designed to be a business portal. To further my point, have you ever noticed that you can not utilize most of the functions of their so-called “business pages” unless you have a personal site established. This should be a red flag for anyone using the website. It was designed for personal use, just like the passing fad – Myspace; which by the way has all but turned into internet dust.
Should you, as a business owner entertain the thought of using Facebook to help build your business?
That is a good question. And my answer to that is – build your business website first. Once it looks good and you have it working for you, then analyze how much time you have left. If you don’t have enough time to keep your business website up-to-date technologically and informationally – then you don’t have time for the social graces and the time it will take to build and manage another website. Because that is what you will be doing. How many websites do you really need?
If on the other hand, you have time for socializing and making new friends, meeting people, connecting with people and building personal relationships online, then Facebook may not be a bad choice to add as a marketing tool. But keep in mind, that is what it is. Facebook is like a social club and you want to work it like a social club. You have to be friendly in order to have friends.
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About The Author
Mathew Zupan has been serving the business community since 1998, developing websites, offering premium web hosting, creating reusable web templates and increasing business revenues through strategic Internet Marketing techniques.