Cutting through the inky waters of the ‘backlink’ quagmire is like looking for the proverbial needle in a haystack – difficult but it can be done.
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In the world of Internet marketing, companies offer “backlink” services to help boost your placement in relevant search engine listings. The SEO services claim you can be #1 in Google in 7 days with their special brand of unique services for only $39.95.
Here is a little secret. You can achieve the #1 position in Google without ONE SINGLE backlink. At the same time, it is also possible to have thousands of backlinks to your web site and still not show up in the top ten pages of Google.
So why the BIG DEAL about “backlinks” when it comes to internet marketing services and so-called seo services?
Because there was a time when search engines placed an extremely high importance on the number of backlinks your web site had.
- More backlinks meant greater popularity
- Greater popularity meant a greater authority in your given field
- And a greater authority (due to popularity), somehow meant a better product or service
Anyone who has never made a mistake, has never tried anything new. --Albert Einstein
But backlink ‘so-called’ popularity to achieve success has a downside. People eventually see through it. That means: If you haven’t achieved your popularity growth BECAUSE of your great products or services, your Internet public will know – and they will tell others – and pretty soon, your web site will be avoided like the plague. If you created a false popularity pool through one of these “quick and easy – build your business by backlink companies”, then all the efforts you have worked so hard for in your internet marketing services campaign will be wiped out.
Does that mean that ‘backlinks’ are not important?
Absolutely Not! They have their place and they can serve their function. GOOD BACKLINKS are like a lot of cars parked in the parking lot of a restaurant during business hours.
- They are a sign that the place is open
- And the show you that the place is popular
- And in the case of the restaurant – they also show you that it must be a good place to eat
Backlinks are good to help you KEEP your position in search engines. They help solidify your business as being strong, dependable, reliable, and that you are a business that offers something of value. Built in the right way – and they will help your business grow. But, build your backlinks falsely – and they can do great damage to the reputation of your business – and nothing spreads faster like bad news on the Internet. So choose your marketing services carefully.
Like Billy Crystal said in The Princess Bride – “You rush a miracle man – you get rotten miracles!” And if you rush your backlink marketing – you get a rotten reputation.
Backlinks, like any other type of Internet Marketing Services, are only a small part of the big picture of SEO (search engine optimization). The quality of your backlinks are key to GOOD BACKLINKS. Like everything – effective marketing on the internet needs to be relevant or it will carry no authority – or worse yet, it will negatively effect your overall business.
For more information on “How to Build Your Business With Backlinks” – call us at: 405-818-0182 and we will be glad to answer any questions you might have.
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About The Author
Mathew Zupan has been serving the business community since 1998, developing websites, offering premium web hosting, creating reusable web templates and increasing business revenues through strategic Internet Marketing techniques.