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Most of the time, when people think of a search engine marketing campaign, they think of SEO. In essence, SEO is the 'Art of making your website friendly to search engines.' Search engines crawl around the internet looking for new content. They read your website from top to bottom and from left to right, the same way we read a book or a magazine. They look for special key indicators that let them know what your web page; (and this is very important because search engines DO NOT index websites they index individual web pages); is about.
Good SEO (search engine optimization) should begin before the first line of code on your website is ever written. We at CreationIS understand that. However, we also understand that there are many web developers who do not build your SEO into your website as they are creating it. And when that happens, someone has to come in and build it in after the fact. We also understand this.
SEO - Search Engine Optimization
We, at CreationIS believe that: Real SEO and Good SEO begins in the discovery phase of getting to know you as a company. The more we get to know you, the more accurate we can be in helping you achieve your SEO goals. And when it comes to search engine optimization everyone has the same goal - to be as close to the top of of Google search engine as possible.
When a person goes to a search engine to find information about a product or service, the search engine looks through its special key indicators returns web pages they think are the most closely related to the search word or phrase you used. This is called relevancy. The search engine returns the web page that is most relevant to the search.